The concept refers to a meal, typically served between late morning and early afternoon, where the price includes unlimited servings of select alcoholic beverages, most commonly cocktails like mimosas or Bloody Marys. It’s a fixed-price offering, with a set duration, that accompanies a meal order. As an example, an establishment might offer a brunch menu alongside unlimited mimosas for two hours at a predetermined cost per person.
This format offers a predictable cost for patrons interested in a social dining experience centered around both food and drinks. Its popularity has grown significantly, driven by the perceived value and celebratory atmosphere it creates. The tradition has roots in extending weekend leisure and socializing, providing a structured event for groups to gather and enjoy an extended mealtime.
