Buy a billboard UK, unlocking a powerful way to reach your target audience in the United Kingdom. This comprehensive guide delves into the world of outdoor advertising, exploring everything from the current UK billboard landscape to designing impactful campaigns. Discover the art of strategically placing your message to maximize visibility and engagement.
We’ll unpack the intricacies of targeting specific demographics, understanding costs, choosing optimal locations, and crafting compelling designs. Learn how to leverage the power of billboard advertising to elevate your brand’s presence and achieve measurable results.
Overview of Billboard Advertising in the UK
Billboard advertising in the UK remains a potent force in the marketing landscape, adapting to modern trends while retaining its classic appeal. It’s a visually engaging medium, capable of capturing attention and delivering impactful messages across diverse demographics. This overview explores the current state of billboard advertising, highlighting its various forms, sizes, regulatory aspects, and costs.
Current State of Billboard Advertising
The UK billboard market is robust and dynamic. It’s experiencing a shift towards digital formats, while traditional billboards still hold significant importance. The market’s resilience is supported by its adaptability to changing consumer behaviours and the continued effectiveness of visual marketing. Competition for space remains fierce, leading to creative and innovative approaches from advertisers.
Types of Billboards
Understanding the different billboard types available is key to selecting the right medium for a campaign. Beyond traditional static billboards, digital options offer dynamic messaging and interactive elements. This allows for targeted campaigns and real-time adjustments.
- Standard Billboards: These are the classic, fixed advertisements that have been a staple of the UK landscape for decades. They offer broad reach and are often placed strategically along major roads and highways. They are generally cost-effective, providing a steady and enduring presence for campaigns.
- Digital Billboards: These modern marvels showcase dynamic content, video displays, and interactive features. They enable advertisers to showcase diverse content, including animations and live feeds. This dynamic nature allows for real-time adjustments to messaging based on performance and audience response. Digital billboards can be significantly more expensive than static billboards.
- Transit Advertising: This encompasses billboards on buses, trains, and other forms of public transport. It provides a unique opportunity to target specific demographics, particularly commuters and travellers. This allows for greater interaction with the intended audience and is a good fit for niche markets or specific product promotions.
Sizes and Formats
Billboards come in various sizes and formats, each catering to different needs and budgets. These formats are designed to maximise visibility and impact within the given location and context.
- Standard Sizes: The most common sizes for static billboards in the UK are standardised to accommodate a wide range of messages and imagery. These are generally effective for capturing attention from moving vehicles.
- Digital Displays: Digital billboard formats can range significantly in size, often exceeding the dimensions of traditional static boards. This variation allows for more complex messaging and larger-scale visuals, making them more impactful and suited for attracting attention.
Regulatory Framework
The UK has specific regulations governing billboard placement to ensure they are aesthetically pleasing and don’t disrupt the environment. Regulations also help to maintain a consistent visual landscape and prevent visual pollution.
- Planning Permission: Depending on the location and type of billboard, planning permission might be required. This process involves adhering to local guidelines and zoning regulations. This ensures that billboard placement is compatible with the surrounding environment.
- Visual Impact Assessments: These assessments evaluate the potential visual impact of billboards on the surrounding area. They consider factors such as aesthetics, traffic flow, and environmental considerations. This helps to maintain a balance between advertising needs and community preferences.
Cost Comparison
The cost of billboard advertising varies significantly based on factors such as location, size, type, and duration.
| Billboard Type | Typical Cost (per month) | Factors Affecting Cost |
|---|---|---|
| Standard Billboard | £500-£5,000 | Location, size, duration |
| Digital Billboard | £1,000-£20,000+ | Location, size, duration, complexity of content |
| Transit Advertising | £200-£2,000 | Specific location, duration, and advertising space |
Targeting Specific Audiences with Billboards
Reaching the right people is key to a successful billboard campaign. Think of it like a well-aimed dart – you want it to hit the bullseye, not just the general area. Effective billboard advertising in the UK requires a deep understanding of the target audience. Knowing who you’re talking to is crucial for crafting a message that resonates and drives results.
Key Demographics Targeted
Billboard advertising in the UK targets a diverse range of demographics. Understanding these segments allows for precise tailoring of campaigns. Age, location, lifestyle, and interests all play a vital role in shaping effective messaging. Millennials, Gen Z, and older demographics each respond to different approaches, demanding distinct visual appeals and messaging.
Tailoring Campaigns to Specific Audiences
A successful campaign requires more than just a striking image. It’s about crafting a message that speaks directly to the desires and needs of your target audience. A billboard for a trendy fitness app might feature a vibrant image of young, active individuals, while a campaign for a luxury car could showcase sleek designs and aspirational lifestyles. Consider using testimonials or influencer endorsements to build trust and credibility with the target audience.
The goal is to make the billboard more than just a static advertisement; it should be a conversation starter.
Geographic Targeting for Billboard Placements
Strategic placement is paramount in billboard advertising. High-traffic areas near universities or popular entertainment venues will reach different demographics than quiet residential neighborhoods. Understanding the local context is crucial. Analyzing population density, age ranges, and local interests will help pinpoint the optimal locations for maximum impact. For example, placing a billboard promoting a local farmers market near a community center is likely to generate more interest than placing it near a corporate office.
Considering Lifestyle and Interests
Beyond demographics, understanding the lifestyle and interests of the target audience is essential. If your product caters to eco-conscious consumers, a billboard showcasing sustainable practices might be more effective than one emphasizing speed or performance. Connecting with their values and passions through the billboard message can build a stronger emotional connection and generate greater engagement. This connection creates a more profound impact than just a simple product promotion.
Examples of Demographics and Suitable Billboard Messaging
| Demographic | Suitable Billboard Messaging |
|---|---|
| Young Professionals (25-35) | Focus on career advancement, personal style, and modern lifestyle. Highlight benefits like convenience and efficiency. |
| Families with Young Children | Emphasize family values, safety, and convenience. Highlight features relevant to families and children. |
| Retired Individuals (65+) | Focus on relaxation, health, and social connections. Highlight ease of use, affordability, and peace of mind. |
| Students (18-25) | Highlight affordability, convenience, and student-friendly features. Emphasize a fun, social atmosphere. |
Cost and Budget Considerations for Buying a Billboard
Getting your message seen across the UK can be a powerful move, but knowing the costs is key. Understanding the pricing structure and factors influencing it will help you create a truly effective campaign.Billboard advertising in the UK offers a tangible way to connect with audiences. It’s a proven method for brand visibility, and careful budget planning is essential for maximizing impact.
Think of it as a strategic investment, not just an expense.
Typical Pricing Structure
Billboard advertising costs vary greatly depending on factors like location, size, and duration. Generally, costs are calculated on a per-month or per-period basis. Expect to see prices ranging from a few thousand pounds for smaller, shorter campaigns to significantly higher figures for larger, more prominent placements in prime locations over extended periods. Agencies and individual billboard owners usually offer varying packages to meet diverse needs and budgets.
Factors Influencing Billboard Cost
Several key elements determine the price tag for your billboard campaign. Location is paramount. High-traffic areas, close to major roads or in prominent urban centres command higher prices. The size of the billboard also impacts cost. Larger billboards, naturally, cost more.
Duration of the campaign is another important consideration. Longer campaigns generally yield lower per-month costs, but this is not always the case. Negotiations play a crucial role in securing favorable pricing.
Example Budgets and Campaign Strategies
A smaller budget of £5,000-10,000 might suit a local business launching a new product or service. This could involve a smaller billboard in a high-traffic local area for a period of 3-6 months. A larger budget of £20,000-50,000 or more could support a national campaign with multiple billboards in key locations across the country for a longer period, potentially 12 months or more.
This approach would likely involve a more comprehensive marketing strategy to achieve wider reach.
Budget vs. Campaign Duration Table
| Budget Range (GBP) | Estimated Campaign Duration (Months) | Campaign Strategy |
|---|---|---|
| £5,000 – £10,000 | 3 – 6 | Focus on a specific local area; highlight a new product or service |
| £10,000 – £20,000 | 6 – 12 | Regional campaign; introduce a new brand or product to a larger area |
| £20,000+ | 12+ | National campaign; build brand awareness and recognition across the country; launch of major product lines |
Calculating Overall Campaign Cost
To calculate the total cost of your billboard campaign, multiply the monthly cost by the number of months. For example, a £1,500 monthly cost for a 6-month campaign will total £9,000.
This calculation assumes a consistent monthly rate. However, rates might fluctuate based on factors like the specific location or the availability of a particular billboard. Always confirm the exact costs with the vendor or agency.
Choosing the Right Location for Maximum Impact: Buy A Billboard Uk
Picking the perfect billboard spot isn’t just about aesthetics; it’s about strategic placement for maximum impact. A well-chosen location can significantly boost your campaign’s visibility and return on investment. Think of it as a carefully orchestrated dance between your message and your target audience’s path.Understanding the specific traffic patterns and pedestrian flow in a given area is crucial.
This knowledge allows you to position your billboard where it’s most likely to catch the eye of the intended audience. This isn’t just about guessing; it’s about calculated placement. Strategic location selection is paramount to achieving your billboard campaign goals.
Key High-Traffic Areas in the UK
The UK boasts a plethora of high-traffic areas, each with its own unique characteristics. These areas include major highways, busy city centres, and prominent tourist locations. Identifying these areas is the first step in a successful campaign. For example, consider the A1 motorway network, the London Eye, or the bustling streets of Manchester’s city centre. These are just a few examples, but numerous high-traffic areas exist, providing a variety of options for your billboard placement.
Analyzing Traffic Patterns and Pedestrian Flow
Effective billboard placement relies heavily on understanding the flow of people and vehicles. This involves analyzing traffic patterns, pedestrian density, and the overall demographics of the area. Gathering data about the time of day with the highest volume of traffic is critical. For example, consider the morning rush hour on a major commuter route. These insights will be crucial in determining the optimal billboard placement for your campaign.
Factors to Consider When Selecting a Specific Location
Beyond traffic patterns, other factors must be carefully considered. The visibility of the billboard from the target audience’s perspective is paramount. Visual obstructions, such as tall buildings or dense foliage, can significantly reduce visibility. Another important factor is the surrounding environment. Does the area’s aesthetic match your brand’s image?
The proximity to competitors and their advertising campaigns is also something to keep in mind. A well-thought-out analysis of these factors can make all the difference.
Comparing Potential Billboard Locations
| Location | Estimated Reach (per month) | Notes |
|---|---|---|
| A1 Motorway, near junction 10 | 500,000-600,000 | High-volume traffic, potential for national reach |
| Oxford Street, London | 200,000-300,000 | High pedestrian flow, ideal for retail or consumer goods |
| Liverpool One Shopping Centre | 150,000-200,000 | High footfall, targeting a specific demographic |
| Brighton Pier | 100,000-150,000 | High tourist traffic, ideal for attractions or leisure |
These figures are estimations and can vary based on several factors. Each location presents unique opportunities for maximizing your billboard’s impact. Consider the specifics of each area and tailor your choice to achieve your campaign objectives.
Designing Effective Billboard Campaigns
Billboards, those towering canvases of the urban landscape, hold a unique power to capture attention and convey messages. Effective billboard campaigns go beyond simply slapping an image on a poster; they’re carefully crafted stories designed to resonate with the audience and drive action. The key lies in understanding the principles of effective design, ensuring clarity, and leveraging visual impact.
Principles of Effective Billboard Design
Billboards, by their very nature, require a concise and impactful message. Design principles need to be tailored for the limited space and distance at which they’re viewed. Visual elements must be bold, easily discernible, and quickly understood.
Clear and Concise Messaging
A billboard’s message is its lifeblood. A clear, concise, and memorable message is paramount. Avoid jargon, complicated sentences, or excessive text. Use strong verbs, short phrases, and a headline that grabs attention immediately. A well-crafted message that resonates with the target audience is more likely to be remembered and acted upon.
Think of it as a verbal punchline—it should be sharp, memorable, and ideally, relate to a consumer need or want.
Eye-Catching Visuals and Branding
Visuals are crucial for billboard effectiveness. High-quality images, impactful typography, and a consistent brand identity create a memorable impression. The imagery should be relevant to the message, visually stimulating, and instantly recognizable as belonging to the brand. Think about using striking colors, bold graphics, and high-contrast elements.
Color Palettes in Billboard Design
Color plays a significant role in attracting attention and reinforcing brand identity. Consider the psychology of color and how it affects consumer perception. For example, vibrant colors can evoke excitement, while calming colors can project trustworthiness. A well-chosen color palette can enhance the impact of the message and create a lasting impression on the viewer. Use a color scheme that aligns with your brand identity and complements the overall design.
Compelling Billboard Visuals and Messaging
Successful billboard campaigns are built on compelling visuals and impactful messaging. Here are a few examples:
- A fast-food chain using a vibrant image of mouth-watering food with a clear call to action like “Fuel Your Day!”
- A car manufacturer showcasing a sleek, modern car image paired with a tagline emphasizing speed and luxury.
- A local community event highlighting diverse participants with a cheerful message and contact information.
These examples demonstrate the importance of visual appeal and clear messaging in conveying a brand’s identity and promoting a product or service effectively. A successful billboard should tell a story quickly and effectively, leaving a lasting impression on the viewer.
Measuring the Success of Billboard Campaigns
Knowing whether your billboard campaign is hitting the mark is crucial. It’s not just about how many people
- see* the ad; it’s about how many people
- remember* it and, more importantly, how many take action because of it. Effective measurement allows for adjustments and optimizations throughout the campaign, maximizing return on investment.
Understanding the impact of a billboard goes beyond simple impressions. Data analysis provides a comprehensive view of the campaign’s effectiveness, enabling informed decisions for future campaigns. This is vital for achieving optimal results and ensuring the billboard investment generates tangible returns.
Key Metrics for Evaluating Billboard Performance
Billboard campaigns are evaluated using a variety of metrics, each providing a unique perspective on the campaign’s overall impact. These metrics provide a holistic understanding of the campaign’s success. The most crucial metrics include brand awareness, recall rates, and ultimately, changes in sales or customer behavior.
- Brand Awareness: Track the percentage of surveyed individuals who recognize your brand after viewing the billboard. This metric gauges the campaign’s ability to build familiarity and recognition for your brand. A survey of 1,000 people might show that 250 recognize the brand after seeing the billboard, representing a 25% increase in brand awareness.
- Brand Recall: Measure the percentage of individuals who can recall the brand or key message of the billboard after a period of time. This is a more rigorous test of the campaign’s impact. If 100 out of 500 respondents recall the ad’s key message, the recall rate is 20%.
- Sales Lift: Analyze sales figures before, during, and after the billboard campaign. Compare these figures to identify any increase in sales directly attributable to the campaign. For example, a 15% increase in sales after the billboard campaign compared to the previous month could be significant.
Using Data Analytics to Measure Campaign Effectiveness
Data analytics plays a pivotal role in understanding the success of billboard campaigns. Data from various sources can be integrated to gain a deeper understanding of campaign impact. This detailed analysis allows for informed adjustments and optimizations throughout the campaign, ensuring maximum return on investment.
- Data Collection: Collect data from various sources, including website traffic, social media engagement, and sales figures. Analyzing these different data sources provides a comprehensive view of the campaign’s impact.
- Data Analysis: Analyze collected data to identify trends and patterns. Statistical methods are crucial in isolating the impact of the billboard campaign. Statistical analysis of sales figures can reveal a correlation between billboard exposure and sales.
- Data Interpretation: Interpret the results of the analysis. This involves drawing conclusions about the campaign’s effectiveness and identifying areas for improvement. The analysis might reveal that the campaign is driving more traffic to the website and leading to increased sales.
Tracking Billboard Impressions and Engagement
Tracking impressions and engagement provides insights into the campaign’s reach and viewer interaction. These measures provide crucial data for evaluating campaign effectiveness and refining future strategies.
- Impression Tracking: Employ methods to measure how many people have seen the billboard. This can be achieved through advanced camera systems that automatically count passersby. A count of 10,000 impressions over a week signifies significant visibility.
- Engagement Tracking: Monitor the interaction with the billboard. This includes measures such as social media posts, mentions, or interactions with the advertised product. Increased engagement on social media channels related to the advertised product can signal positive feedback.
Analyzing Campaign Data for Optimization
Analyzing campaign data is essential for understanding its performance and identifying areas for improvement. This involves identifying patterns and trends to make informed decisions.
| Campaign | Brand Awareness | Brand Recall | Sales Lift | Impression Count | Engagement |
|---|---|---|---|---|---|
| Campaign A | 20% | 15% | 10% | 50,000 | 200 social media mentions |
| Campaign B | 25% | 20% | 12% | 75,000 | 300 social media mentions |
| Campaign C | 18% | 12% | 8% | 40,000 | 150 social media mentions |
Analyzing the data in this table can reveal insights about the effectiveness of each campaign and inform future strategies. Understanding the correlation between impressions, engagement, and sales lift is key to optimizing billboard campaigns.
Legal and Regulatory Aspects
Navigating the UK’s billboard landscape isn’t just about catchy slogans and striking visuals; it’s also about understanding the legal framework. Compliance with regulations is paramount to avoid costly setbacks and ensure your campaign runs smoothly. This section dives into the key legal considerations for billboard advertising in the UK.The UK’s advertising laws are designed to balance the freedom of expression with the public interest.
This framework ensures responsible advertising practices and protects consumers. Understanding these rules is essential for success in the billboard market.
Legal Requirements for Billboard Advertising
UK billboard advertising is governed by a complex web of regulations, predominantly focused on ensuring responsible and transparent communication. These regulations extend beyond just the placement of the boards themselves, impacting the content and visual presentation. These regulations aim to maintain a balance between freedom of expression and public well-being.
Permissions and Approvals Needed for Billboard Placements
Securing the necessary permissions is crucial. This process involves gaining approval from local authorities, which typically involves demonstrating compliance with local planning regulations. Thorough research into local bylaws and zoning restrictions is critical. Failure to obtain the necessary approvals can lead to significant delays or even the removal of the billboard.
Potential Legal Challenges and Compliance Issues
Potential legal challenges encompass a variety of scenarios, from disputes over location approvals to issues related to the content of the advertisement. Careful planning, meticulous research, and a proactive approach to compliance are vital. These issues are often a result of misunderstandings of local regulations or a failure to consider the potential impact of the billboard on the surrounding environment.
Examples of Successful Billboard Campaigns that Adhered to Regulations
Several campaigns have successfully navigated the legal landscape while achieving impressive results. These examples demonstrate the importance of adhering to regulations and using a strategic approach. One example involves a campaign that effectively used local imagery and themes, successfully gaining approvals and resonating with the target audience. Another example showcased a campaign that clearly communicated its message while avoiding any controversial or offensive material.
Table Outlining the Legal Aspects of Billboard Advertising in the UK
| Aspect | Description |
|---|---|
| Planning Permission | Essential for placement, often requiring a formal application process. This is a critical step in avoiding future complications. |
| Advertising Standards Authority (ASA) | Ensures advertisements comply with ethical standards, particularly concerning misleading claims or inappropriate content. |
| Local Authority Regulations | Vary by location and may impose restrictions on size, design, and placement of billboards. Knowing these differences is vital for avoiding issues. |
| Environmental Considerations | Billboards must not harm the environment, causing noise or light pollution. |
| Content Restrictions | Certain types of content are prohibited, such as those deemed offensive, misleading, or discriminatory. Adhering to these restrictions ensures the advertisement is not challenged. |
Comparison with Other Advertising Methods
Billboards, those towering titans of the roadside, have a unique place in the advertising landscape. They offer a powerful visual presence, capable of grabbing attention in a way that other mediums struggle to match. However, comparing them to other advertising strategies reveals both their strengths and limitations. Understanding these contrasts helps businesses make informed decisions about where to allocate their marketing budgets.Billboard advertising stands apart from other approaches in its sheer visibility.
Unlike online ads that can be easily ignored or skipped, or print ads that rely on a reader’s active engagement, billboards capture attention passively. This constant presence can be incredibly effective for brand awareness and building recognition. The question is: how does this visibility stack up against other advertising methods?
Comparing Billboard Advertising to Online Advertising
Online advertising, with its targeted reach and measurable results, is a formidable force. However, billboard advertising offers a different kind of impact. Billboards capture broad audiences, reaching a wider demographic than most targeted online ads. This broad reach, while not always the most precise, can be crucial for building brand recognition and creating initial awareness. Online ads, on the other hand, excel in delivering highly specific messages to niche audiences.
The cost-per-click model of online ads can be attractive, but the potential for wasted impressions is high. Billboards, while not as easily measurable, can achieve significant brand impact with a lower cost-per-impression.
Comparing Billboard Advertising to Print Advertising
Print advertising, particularly in magazines and newspapers, once held a dominant position. Today, print readership has declined, impacting the effectiveness of these channels. Billboards offer a persistent, dynamic alternative. While print ads can provide detailed information, billboards excel at capturing attention quickly and visually. Billboards are also more visible than print advertisements, meaning that the brand message can reach a wider and more varied audience.
Print advertising, with its ability to showcase detailed information and images, is more conducive to complex marketing messages.
Effectiveness of Different Advertising Channels
The effectiveness of advertising channels hinges on the specific goals and target audience. Online advertising shines when precision targeting is key, while billboard advertising excels at building broad brand awareness and creating a strong visual presence. Print advertising, while losing ground, still has a place in niche markets. A balanced approach, integrating various channels, is often the most effective strategy.
Billboard Reach and Impact Compared to Other Media
Billboards offer a substantial potential reach, especially in high-traffic areas. Their impact is often immediate and visual, creating a strong impression that can last longer than fleeting online interactions. The sheer size and visibility of billboards can be crucial in driving brand recall and awareness, making them effective for establishing brand recognition and impact. However, billboards aren’t as effective at delivering intricate product information compared to print advertising or targeted online campaigns.
Advantages and Disadvantages of Billboard Advertising
| Feature | Billboard Advertising | Online Advertising | Print Advertising |
|---|---|---|---|
| Reach | High, broad audience | Targeted, niche audiences | Moderate, depending on publication |
| Impact | Strong visual impact, immediate attention | Measurable results, targeted responses | Detailed information, lasting impression |
| Cost | Generally lower cost-per-impression | Variable cost per click or impression | Cost depends on publication and ad space |
| Measurability | Difficult to precisely measure | Highly measurable, trackable results | Measurable, but less precise |
| Flexibility | Limited flexibility in message adjustments | High flexibility, dynamic updates | Limited flexibility once the print is set |
Future Trends in Billboard Advertising in the UK
The UK billboard scene is about to get a whole lot brighter and more interactive. Traditional billboards are evolving, blending with digital technology and data analytics to create truly personalized experiences for passersby. This transformation promises a fresh approach to reaching audiences and measuring campaign effectiveness.
Billboard Technology Advancements
The future of billboards isn’t just about bigger and bolder; it’s about smarter and more engaging displays. Expect to see a surge in dynamic, interactive displays, with screens responding to real-time data, weather patterns, or even traffic flow. Imagine a billboard advertising a local café that dynamically adjusts its menu offerings based on the time of day and weather.
This kind of adaptability is crucial in a constantly changing market.
Digital Billboards and Interactive Displays
Digital billboards are no longer a novelty. They are rapidly becoming the norm, allowing advertisers to showcase high-quality video content, animated graphics, and even interactive elements. This evolution opens doors for more engaging and dynamic campaigns. For instance, a travel agency could use a digital billboard to showcase a virtual reality experience of a destination, drawing potential customers in with an immersive preview.
Data Analytics for Personalized Campaigns
Data analytics will play a pivotal role in shaping future billboard campaigns. Sophisticated systems can gather data about viewer demographics, location, and even their browsing history. This data can then be used to create highly targeted and personalized billboard ads, delivering the right message to the right audience at the right time. Imagine a billboard advertising a car dealership targeting young professionals based on their commute route.
Evolving Role of Billboards in the Digital Age, Buy a billboard uk
Billboards are adapting to the digital age, transitioning from static advertisements to dynamic information hubs. Their role is evolving beyond simple branding to becoming a key part of the wider digital ecosystem. Think of a billboard displaying real-time traffic information, or providing directions to local businesses. This integration makes billboards a valuable tool for both businesses and the public.
Potential Future Developments in UK Billboard Technology
| Feature | Description | Example |
|---|---|---|
| Dynamic Content | Billboards adjusting content based on time of day, weather, or real-time data. | A billboard advertising a restaurant showing its current specials. |
| Interactive Displays | Billboards with touchscreens or other interactive elements that allow viewers to engage with the advertisement. | A billboard for a gaming company allowing viewers to play mini-games. |
| Personalized Targeting | Billboards tailoring their messages to specific demographics or locations based on data analytics. | A billboard targeting commuters with offers on public transport passes. |
| Integration with IoT | Billboards connecting to the Internet of Things, providing real-time information and updates. | A billboard showing real-time stock prices. |
| Augmented Reality (AR) Integration | Billboards using AR technology to overlay digital content onto the real world. | A billboard for a furniture store displaying furniture in a viewer’s home through AR. |
