Double the Tires, Double the Fun Buy 2, Get 2 Free

Who has buy 2 tires get 2 free – Double the Tires, Double the Fun: Buy 2 tires, get 2 free sets the stage for this enthralling narrative, offering readers a glimpse into a story that is rich in detail and brimming with originality from the outset. This promotion, a common tactic in the tire industry, promises significant savings for savvy consumers. We’ll delve into the intricacies of the offer, exploring its potential impact on the market, and offering insightful analysis on the logistics, financial implications, and customer experience.

Let’s uncover the strategies behind this compelling deal.

The “buy 2 tires, get 2 free” promotion is a powerful marketing tool, often designed to boost sales and increase brand awareness. Understanding the intricacies of this offer is key to maximizing its effectiveness for both businesses and consumers. This includes considering aspects like target demographics, competitive analysis, and the crucial element of effective communication. We’ll examine different ways this offer might be presented and explore the various ways it can be advertised to reach the desired audience.

This offer, in various forms, is a familiar sight across numerous businesses and can be a major factor in influencing customer behavior.

Table of Contents

Understanding the Promotion

A “buy two tires, get two free” promotion is a powerful marketing tool designed to boost sales and attract customers. It’s a classic example of a compelling value proposition, promising significant savings for consumers. Understanding the nuances of this offer is crucial for both the customer and the retailer.This offer is typically structured as a limited-time promotion, incentivizing immediate purchases.

Retailers often use this approach to clear out inventory, introduce new products, or attract new customers. The offer’s specifics, including restrictions and duration, are vital for a successful transaction.

Detailed Explanation of the Offer

The core of the “buy two, get two free” promotion is straightforward: Customers purchase two tires and receive two additional tires at no extra cost. However, this seemingly simple offer often comes with conditions.

Typical Conditions and Restrictions

These offers are rarely unconditional. Restrictions often include specific tire types, brands, or sizes. For instance, the free tires might be of a particular model or limited to a certain tire size. Location can also be a factor, as promotions might be exclusive to particular stores or regions. The promotional period is usually specified, so customers are aware of the time frame for the offer.

Different Presentation Methods

The offer can be presented in various ways:

In-store: Promotional signage and displays are prominently placed in the store to attract attention. Sales associates can explain the details of the promotion to customers. The store’s layout can be strategically organized to highlight the featured tires.
Online: Websites and online marketplaces can feature banners, dedicated landing pages, or product listings that clearly Artikel the “buy two, get two free” offer. The digital environment allows for targeted advertising and specific promotions based on customer behavior.
Mobile Apps: Mobile apps used by retailers can provide specific promotions for their customers. This approach allows for push notifications, personalized offers, and the ability to integrate the promotion with other loyalty programs.

Advertising Examples

Advertising for this promotion often highlights the substantial savings. Examples might include:

Visuals: Pictures of four tires stacked together with a discount percentage or the phrase “Buy Two, Get Two Free” prominently displayed.
Copy: Concise descriptions that clearly state the offer’s terms, such as “Get 2 free tires with every 2 tires purchased” or “Double your tire savings now.” The language should be clear and easy to understand.
Targeted campaigns: Ads might be focused on specific demographics or customer segments, potentially through social media platforms or email marketing campaigns. They might highlight the benefits of the promotion to particular groups of people.

Variations of the Offer

This offer can be tailored to various situations. For example:

Specific Tire Types: The promotion might apply to all-season tires, summer tires, or winter tires, or a combination of these. It’s crucial for customers to check the fine print.
Specific Brands: The offer might be limited to a particular tire brand, such as Michelin or Goodyear. This is a common practice for brand partnerships and promotional campaigns.
Geographic Locations: The promotion might be specific to a certain region or group of stores. This can be used for regional events or to manage inventory effectively.

Target Audience and Impact

This promotion, offering two free tires with the purchase of two, is designed to attract a wide range of customers. Understanding the target audience and potential impact on consumer behavior is crucial for maximizing the promotion’s effectiveness. It’s not just about driving sales; it’s about building lasting relationships with customers and solidifying brand loyalty.This analysis explores who will likely be drawn to this deal, how their purchasing habits might shift, and the possible ripple effects on the broader tire market.

The goal is to paint a comprehensive picture of the promotion’s potential impact, enabling informed decision-making and a successful rollout.

Potential Customer Segments

This offer appeals to a diverse range of customers, each with their own motivations. Budget-conscious drivers seeking a cost-effective solution will be particularly interested. Families with multiple vehicles needing new tires, or those who simply prefer a significant discount, will also find this appealing. Further, the offer could attract environmentally conscious drivers seeking an affordable option for maintaining their vehicles.

Budget-conscious drivers: These drivers are always on the lookout for deals and value. The offer of two free tires with the purchase of two will be very appealing to them, offering significant savings.
Families with multiple vehicles: The offer is attractive to families who often need to replace tires on several vehicles at once. The savings on multiple tires can be substantial.
Drivers seeking significant discounts: This offer is a great option for those who want a significant discount on their tire purchase. The free tires will add significant value to their purchase.
Environmentally conscious drivers: Drivers who are mindful of their environmental impact may see this offer as an opportunity to support sustainable practices.

Impact on Consumer Behavior

This offer is likely to encourage impulse purchases and increase brand loyalty. The perceived value proposition is strong, potentially prompting drivers to upgrade or replace tires sooner than planned. It could also influence repeat purchases if customers have a positive experience with the tires.

Impulse buys: The attractive offer of free tires will make the purchase seem like a steal, possibly leading to impulse buys.
Brand loyalty: A positive experience with the tires and the promotion could lead to future purchases and brand loyalty.
Repeat purchases: If customers find the tires perform well and are satisfied with the price, they are more likely to return for future purchases.

Hypothetical Scenario

Imagine a family needing new tires for their two vehicles. The ‘Buy 2, Get 2 Free’ promotion catches their eye. Initially hesitant due to the extra cost of purchasing two vehicles’ worth of tires, they realize the substantial savings. This family, already a loyal customer of the tire shop, makes the purchase, solidifying their commitment and potentially encouraging them to recommend the shop to friends and family.

Potential Effects on Competitors

The promotion could potentially draw customers away from competitors who do not offer comparable deals. It’s likely to create a surge in demand and drive sales, which may cause a temporary shift in market share. Competitors will need to adapt their strategies to counter the offer and maintain their market share.

Comparison to Other Tire Industry Promotions

The ‘Buy 2, Get 2 Free’ promotion is comparable to other promotions in the tire industry, such as seasonal sales or loyalty programs. The effectiveness will depend on factors like the perceived value of the tires and the overall market conditions.

Logistics and Implementation

Getting your “Buy 2, Get 2 Free” tire promotion off the ground requires a well-oiled machine. From order processing to delivery, and everything in between, careful planning is key to a smooth operation and satisfied customers. This section dives into the practical aspects of making this promotion a reality.A crucial part of this promotion’s success is a robust system for handling orders and deliveries.

This includes clear communication protocols, efficient inventory management, and a contingency plan for unexpected issues. A well-defined process is essential for ensuring that customers receive their tires quickly and without hassle.

Order and Delivery Process

A streamlined order processing system is vital for handling the increased volume of orders anticipated during the promotion. This involves a dedicated order entry system, capable of quickly processing orders and ensuring accuracy. The system should also allow for real-time tracking of order status. This transparency keeps customers informed about their order progress. A clear communication plan is also essential, including automated order confirmations, shipping updates, and contact information for customer service.

For large-scale delivery, partnering with reliable delivery services or creating an in-house delivery team can be advantageous, depending on the scale of the operation. This team should be well-trained on the promotion specifics, including the “Buy 2, Get 2 Free” aspect.

Inventory Management Systems

Effective inventory management is paramount to avoid stockouts and ensure that the promotion can be sustained throughout its duration. A robust inventory management system, perhaps an integrated software system, can track tire stock levels in real-time. This real-time view allows for proactive ordering and alerts for low stock, preventing delays in order fulfillment. This system should also be designed to handle the specific needs of the promotion, including tracking which tires are part of the “Buy 2, Get 2 Free” offer.

Proper labeling and organization of tires within the warehouse are also critical to maintain order and efficiency in the distribution process.

Potential Challenges in Fulfilling the Promotion

Forecasting demand accurately is key to preventing stockouts and ensuring sufficient inventory. Unexpected spikes in demand, potentially caused by unforeseen factors or intense marketing campaigns, may put pressure on the system. Having a contingency plan, including extra stock or alternative sourcing strategies, is essential to mitigate these risks. Another potential challenge lies in ensuring that the “Buy 2, Get 2 Free” offer is clearly communicated to all staff members, preventing errors or confusion in order processing.

Finally, unexpected delays in shipping or logistical issues could impact customer satisfaction. A flexible and adaptable system, coupled with a proactive approach to potential issues, can minimize these challenges.

Verifying Tire Eligibility for the Promotion

A precise system for verifying tire eligibility is essential to avoid fraudulent claims or disputes. This involves a standardized verification process, potentially utilizing a unique identifier or barcode associated with the tires. This identification should be integrated with the order processing system, automatically flagging any ineligible tires. Staff training is essential to ensure that employees understand the verification process and can apply it consistently to all orders.

This systematic approach ensures that the promotion remains fair and avoids potential complications.

Communicating the Promotion to Staff

Clear and concise communication is essential for ensuring staff understands the “Buy 2, Get 2 Free” promotion’s nuances. This includes providing comprehensive training materials, perhaps in the form of a guidebook, outlining the promotion’s details, eligibility criteria, and verification process. Regular meetings or training sessions can also reinforce the understanding of the promotion. Visual aids, such as posters or infographics, can be placed in strategic locations to enhance visibility and comprehension.

Examples of clear communication include detailed checklists, concise FAQs, and consistent messaging across various platforms.

Financial Implications

A “buy two, get two free” tire promotion can be a powerful tool for boosting sales, but its financial impact needs careful consideration. Understanding the potential profit, customer costs, and various pricing models is crucial for a successful implementation. This section delves into the financial aspects, providing insights into profitability and potential pricing adjustments.A well-structured financial model allows for accurate forecasting of potential profits and losses.

The model will factor in the cost of the tires, the store’s operating expenses, and the expected volume of sales during the promotion period. Understanding these factors can help make informed decisions about pricing and promotion strategies.

Profitability Model

This model Artikels a structured approach to assessing potential profits and losses from the promotion. Accurate estimations are vital to ensuring the promotion is financially beneficial.

Cost Analysis: This includes the cost of the tires, shipping (if applicable), handling fees, and any additional overhead expenses. It’s crucial to have precise figures to avoid unexpected losses. Precise cost data for tires and handling are necessary.
Pricing Strategy: This analysis looks at different pricing models. A key component is the discounted price for the “buy two, get two free” offer. This analysis will compare the discounted price to the normal retail price and determine the profit margin on each tire sold.
Sales Volume Projections: Forecasting sales volume is critical. This involves considering factors such as the target audience, marketing efforts, and competitor activity. Historical sales data, market research, and competitor analysis are valuable inputs.
Profit/Loss Calculation: The model will combine the cost analysis, pricing strategy, and sales projections to determine the potential profit or loss. Detailed formulas and calculations are necessary for accuracy.

Customer Cost Implications

The “buy two, get two free” promotion offers significant savings for customers. The promotion’s effectiveness hinges on the perceived value.

Reduced Tire Cost: This is a direct benefit for customers. The overall cost of tires is reduced by a significant percentage when the promotion is applied.
Value Proposition: Customers may view the offer as a valuable deal. A strong marketing message that highlights the savings will attract customers.

Pricing Models

Different pricing models for tires can influence the effectiveness of the promotion. Understanding the impact of these models is crucial.

Standard Pricing: This involves setting a fixed price for tires. This model is simple but might not be as effective in driving sales during a promotion.
Tiered Pricing: This strategy involves offering different price points based on tire size, type, or brand. This approach can be more flexible but might require more effort in managing different price points.
Promotional Pricing: This strategy uses temporary price reductions to attract customers. It’s a common practice, and its effectiveness varies with the duration and magnitude of the price drop.

Comparison with Other Strategies

Evaluating the profitability of this promotion against other sales strategies is essential. A comparison will provide a clear picture of its effectiveness.

Discounts and Coupons: This compares the effectiveness of discounts and coupons to the “buy two, get two free” offer.
Bundled Packages: This explores the profitability of offering bundled packages that include tires with other services.
Loyalty Programs: This assesses the effectiveness of loyalty programs compared to the promotion. The comparative analysis helps choose the optimal strategy.

Impact on Tire Pricing

The promotion can have a significant impact on the overall pricing of tires. This impact is directly related to the demand created by the promotion.

Demand Fluctuation: A large increase in demand due to the promotion could influence the price. The store must consider the potential long-term impact on pricing.
Market Competition: The promotion’s success depends on how competitors respond to it. Understanding the competitive landscape is essential.

Marketing and Communication: Who Has Buy 2 Tires Get 2 Free

Getting the word out about your “buy two, get two free” tire deal is key to making this promotion a roaring success. A well-crafted marketing strategy will ensure the offer reaches the right audience and generates excitement. The right message, delivered effectively, will drive sales and build brand loyalty.Effective communication is the lifeblood of any successful promotion. From targeted ads to engaging social media posts, the approach needs to be both persuasive and informative.

It should be easy to understand and appealing to potential customers, highlighting the value proposition of the offer.

Comparing Marketing Strategies

Different marketing channels have different strengths and reach. A well-rounded approach, utilizing a variety of methods, will maximize your impact. The table below illustrates various strategies, their costs, and their potential effectiveness.

Marketing Strategy	Description	Cost	Potential Reach
Social Media Ads (Facebook, Instagram, TikTok)	Targeted ads to specific demographics and interests	Variable, depending on targeting and budget	High, particularly with precise targeting
Print Advertising (Newspapers, Magazines)	Reach a local audience with a visual appeal	Variable, depending on publication and placement	Medium, often localized
Radio Advertising	Engaging audio-based ads with broad reach	Variable, depending on station and time slot	Medium, often localized or regional
Local Partnerships (Businesses, Community Events)	Collaborating with local businesses or events	Variable, depending on the collaboration	High, focusing on a defined local market
Search Engine Optimization ()	Improving online visibility through optimization	Variable, requiring ongoing effort	High, attracting organic traffic
Influencer Marketing	Partnering with relevant influencers to promote the offer	Variable, depending on influencer’s fee	High, potentially reaching a large audience

Comprehensive Marketing Campaign

A successful campaign requires a multi-pronged approach. This is not just about getting the message out, but crafting an experience that motivates people to act.

Launch a captivating video ad showcasing the quality of the tires and the value of the offer. Emphasize the safety aspect and longevity of the tires.
Create eye-catching social media posts highlighting the “buy two, get two free” deal with engaging visuals and clear calls to action.
Develop a dedicated landing page for the promotion with detailed information about the tires and the offer. This page should be easy to navigate and mobile-friendly.
Run targeted ads on social media and search engines to reach potential customers in your area.
Partner with local businesses for cross-promotion. This could involve offering discounts or joint promotions.
Engage with customers through social media by responding to questions and comments. Address concerns and provide valuable information.

Customer Testimonials

Positive feedback from satisfied customers is invaluable. It builds trust and encourages others to consider your offer.

“I was thrilled with the deal! I saved a significant amount of money on my new tires, and they’ve performed flawlessly.”
“The customer service was exceptional. The staff were friendly and helpful throughout the entire process.”
“The tires are amazing! I’ve driven thousands of miles since getting them and they’re still in excellent condition.”
“I’ve recommended this tire shop to all my friends. They are honest, affordable, and reliable.”

Tracking Campaign Success

Monitoring key metrics allows you to adjust your strategy as needed. This iterative process is crucial for maximizing your return on investment.

Website traffic: Monitor the number of visitors to the dedicated landing page for the promotion.
Social media engagement: Track likes, shares, comments, and mentions related to the promotion.
Sales figures: Analyze sales data to determine the effectiveness of different marketing channels.
Customer feedback: Collect reviews and testimonials to gauge customer satisfaction.

Increasing Customer Awareness

Effective communication is crucial for getting the word out about your promotion. A clear and concise message will help spread the word about the offer.

Offer a discount or bonus to customers who share the promotion on social media.
Use eye-catching visuals in your marketing materials to grab attention.
Run a contest or giveaway to generate excitement and engagement.
Create a short, memorable tagline that summarizes the promotion.

Legal and Regulatory Considerations

Navigating the legal landscape of promotions can feel like navigating a maze, but with a clear understanding of the rules, your “buy two, get two free” tire deal can be a smooth ride. Careful attention to consumer protection laws and local regulations is key to a successful and legally sound promotion.This section delves into the crucial legal aspects of your tire promotion, ensuring compliance and protecting your business from potential issues.

We’ll examine the intricacies of consumer protection laws, local regulations, and best practices for mitigating risks.

Legal Implications of the Promotion

The “buy two, get two free” tire promotion, while enticing, has legal implications that must be thoroughly considered. Misinterpretations or non-compliance with regulations can lead to costly legal battles. Understanding these implications is crucial to avoiding potential pitfalls.

Consumer Protection Laws and Regulations

Consumer protection laws vary by jurisdiction. Understanding these laws is paramount to ensure your promotion is fair and transparent. These laws typically cover aspects like misleading advertising, unfair terms, and product safety. A clear understanding of these provisions is vital for your promotion’s success.

Ensuring Compliance with Local, State, and National Regulations

Thorough compliance with regulations is paramount. This requires a comprehensive approach, including a deep dive into local, state, and national laws. This includes ensuring the promotion’s clarity, transparency, and fairness to all consumers.

Addressing Potential Legal Issues

Proactive measures can help mitigate potential legal issues. This includes detailed contractual agreements, clear labeling of terms, and accessible consumer information. Addressing potential problems early on can save significant headaches and resources.

Examples of How to Address Potential Legal Issues

Consider scenarios like ambiguous terms or customer complaints. Clear and concise language in your promotion materials is essential. Thorough communication with consumers regarding the promotion’s terms and conditions can significantly mitigate potential legal issues.

Legal Considerations Table

Area of Concern	Legal Implications	Mitigation Strategies
Misleading Advertising	Claims must be accurate and verifiable. Exaggerated or false claims can result in legal action.	Use precise language. Avoid vague or unsubstantiated statements. Provide supporting evidence for any claims.
Unfair Terms	Terms and conditions should be reasonable and transparent. Unequal or unfair terms could be challenged.	Ensure terms are easily understood. Avoid hidden fees or restrictions. Provide clear, accessible information about the promotion.
Product Safety	Tires must meet safety standards. Defective tires could lead to injuries or product liability issues.	Verify that all tires comply with relevant safety standards. Ensure proper labeling and warnings are provided.
Consumer Protection Laws	Jurisdictional laws may vary regarding promotions. Non-compliance could lead to legal penalties.	Consult legal counsel experienced in consumer protection laws for your specific jurisdiction. Ensure the promotion is compliant with all relevant local, state, and national regulations.

Customer Experience

From browsing the tire selection to picking up the freebies, a smooth customer journey is key to a successful “buy two, get two” promotion. Making the process enjoyable and hassle-free will keep customers coming back.Excellent customer service and a well-designed process are vital for positive experiences. By focusing on every step, from initial interest to final satisfaction, businesses can build loyalty and foster a positive brand image.

A seamless process builds confidence in the brand and reinforces the value proposition.

Customer Journey Mapping

This detailed journey map Artikels the customer’s experience from initial interest to final satisfaction. It highlights key touchpoints and potential pain points, which are essential for identifying areas needing improvement.

Initial Interest: Customers discover the promotion online or through other marketing channels. The website or advertisement should be clear and engaging, highlighting the value proposition of the promotion and the types of tires available. Ensuring the website is mobile-friendly and easy to navigate is crucial for a positive first impression.
Product Selection: Customers choose the tires they want, considering factors like size, type, and brand. Clear product descriptions, high-quality images, and customer reviews are helpful. Filtering options and easy search functionality are essential to speed up the selection process.
Purchase Process: The checkout process should be simple and secure. Customers should feel confident about their transaction. Clear pricing and options for financing should be presented upfront, and the ability to add other accessories should be easily available. Providing multiple payment options and ensuring the checkout process is fast and efficient will minimize friction.
Delivery/Pickup: The timing and delivery method should be clearly communicated and convenient. Customers should be informed of potential delays. Clear communication throughout the delivery process, from order confirmation to final delivery, is key to managing expectations. Offering different delivery options (home delivery, store pickup, etc.) will accommodate varying customer needs.
Follow-up and Support: After purchase, customers should receive confirmation and a summary of their order. Offering a warranty and maintenance schedule is beneficial for long-term customer satisfaction. Providing excellent customer service channels (e.g., phone, email, live chat) for any questions or concerns is essential. Proactive follow-up communication is crucial, especially when handling potential complaints.

Improving Customer Experience, Who has buy 2 tires get 2 free

Focusing on positive interactions at every stage of the customer journey is crucial. Here are ways to enhance the experience:

Streamline the Purchase Process: Reduce steps and ensure a user-friendly interface for ease of navigation. Clear and concise information about the promotion should be easily accessible. Using a visually appealing and intuitive design is key.
Proactive Communication: Regular updates on order status and expected delivery times. Personalized communication throughout the entire process can foster a sense of connection and trust.
Exceptional Customer Service: Train staff to be knowledgeable about the promotion and address customer concerns efficiently and empathetically. Responding promptly to inquiries and resolving complaints in a timely manner is crucial. Creating a dedicated team or a specific email address for promotion-related inquiries is a good practice.
Incentivize Positive Feedback: Encourage customers to share their experiences. Using online reviews or feedback forms can provide insights into areas needing improvement. A feedback mechanism can help identify trends in customer sentiment and allow for corrective actions.

Handling Customer Inquiries and Complaints

Handling inquiries and complaints promptly and professionally is vital for customer satisfaction.

Establish Clear Communication Channels: Provide multiple channels for customers to contact you (phone, email, online chat). Ensure response times are reasonable and consistent across all channels. A dedicated customer service team can handle inquiries more efficiently.
Train Staff to Resolve Issues: Empower staff with the knowledge to resolve issues quickly and effectively. Provide them with guidelines and scripts for handling common complaints related to the promotion.
Offer Apologies and Compensation: If a mistake occurs, a sincere apology and a fair resolution (e.g., a discount, a replacement) can help mitigate the negative impact. Addressing complaints effectively will help prevent negative reviews and improve customer perception.

Promotion Variations and Alternatives

Who has buy 2 tires get 2 free - Mickie Bach

Giving away free tires is a fantastic way to attract customers and boost sales, but to make the most of this offer, we need to get creative. Thinking beyond the basic “buy two, get two free” is key to maximizing impact and appeal. A well-crafted promotion will not only increase sales but also build customer loyalty.

Different Approaches to the “Buy 2 Tires Get 2 Free” Promotion

This core offer can be enhanced with various twists. For instance, instead of a strict “buy two, get two free” policy, consider offering a tiered system: “buy three, get one free,” or “buy four, get two free.” These slight variations can incentivize higher-volume purchases. Another approach could be to target specific customer segments by offering exclusive discounts on specific tire types or brands.

Promotions Combinable with “Buy 2 Tires Get 2 Free”

Combining the core offer with other promotions can amplify its impact. Imagine pairing it with a free alignment check, or a discount on installation services. This creates a more comprehensive customer experience and a stronger value proposition. Furthermore, consider a limited-time offer with an expiration date to create a sense of urgency and encourage immediate purchases. Another compelling option is to bundle the tire offer with a complimentary accessory, like a set of wheel covers or a tire pressure monitoring system.

Tire Sizes, Brands, and Types Included in the Promotion

To make the promotion even more enticing, consider offering a variety of tire sizes, brands, and types. This caters to a wider range of customer needs and preferences. Include popular brands known for reliability and performance, along with emerging brands with competitive pricing. Don’t forget to offer different tire types, like all-season, winter, or summer tires, to appeal to a diverse customer base.

Consider offering a selection of sizes appropriate for different vehicle types.

Table Outlining Pros and Cons of Different Promotional Options

Promotional Option	Pros	Cons
Buy 2, Get 2 Free (Standard)	Simple, easy to understand	May not be as attractive as more complex options
Buy 3, Get 1 Free	Incentivizes larger purchases	May not be appealing to customers only needing two tires
Buy 4, Get 2 Free	Strong incentive for high volume	May be too aggressive for some customers
Tiered Discounts	Attractive for different budgets and needs	Can be complex to manage and understand
Bundled Offers (Tires + Alignment)	Increased customer value proposition	Requires coordination between departments

Alternative Promotional Strategies

Beyond discounts, consider loyalty programs. A points-based system that rewards repeat customers with discounts or free services can be a valuable asset. Consider offering a financing option for larger purchases. Highlighting exceptional customer service and warranties can also be a powerful motivator. A contest or giveaway related to tire maintenance or safety can increase brand visibility and engagement.

Finally, consider a “refer-a-friend” program where existing customers receive rewards for referring new customers.